ABM Strategy Launch: 2,500 Verified Contacts in 48 Hours

The Challenge

The company's new ABM initiative had aggressive timelines:

• 50 target accounts identified by sales leadership
• Need 50+ contacts per account across multiple departments
• Campaign launch scheduled for the following week
• Previous vendor quoted 2-3 weeks for data delivery

Traditional data vendors couldn't meet the timeline. The marketing team needed an alternative that could deliver quality data at speed.

The Solution

Using Clean Leads 365's self-service platform, the team built their target lists in 48 hours:

• Account filtering: Selected specific companies by name from Fortune 1000 list
• Persona targeting: Filtered for relevant job titles across IT, Finance, and Operations
• Multi-threading: Built contact lists for multiple buying committee members
• Instant export: Downloaded verified contacts immediately after filtering

The Results

The ABM campaign launched on schedule with high-quality data:

Key Takeaways

• Self-service platforms eliminate vendor lead times
• ABM success requires multiple contacts per account (buying committees)
• Speed to market matters—being first creates competitive advantage
• Verified data means campaigns can launch with confidence